Know who will
pick up, before
you dial.

PriorityDial verifies and scores every number on your contact list, then hands it back ranked P1, P2 or P3. Your SDRs keep the dialler they already use and call the people most likely to answer first.

Built by Outbound Partners, an enterprise outbound sales development agency, on more than five million cold calls across the UK, Europe and the USA.

List: Q4 enterprise accounts · 80 of 8 verified
Contact Company Number Priority Score
Hannah Reid QQuillhaven Systems +44 •••• 4821Verified mobileChecking P1 94
Tom Askew BBrightcastle Labs +1 •••• 7730Verified mobileChecking P1 88
Priya Nair OOstrevale Analytics +49 •••• 3310Verified direct lineChecking P2 61
Marcus Bell HHarbourline Group +44 •••• 2204Verified mobileChecking P1 91
Sofia Lindqvist MMeridian Forge +1 •••• 6612SwitchboardChecking P3 28
Daniel Okoro OOakbridge Digital +44 •••• 9158Verified mobileChecking P1 86
Charlotte Hayes SStonepath Retail +49 •••• 0473Dead numberChecking Removed
Ben Whitworth IIronvale Cloud +1 •••• 3027Verified direct lineChecking P2 57
01

Only 20% of your market will ever pick up a cold call.1

Outbound calling has two jobs: capture the demand that already exists and create the demand that does not. Both need the same thing first. Someone has to pick up the phone.

20%
reachable
20% have the behaviour to pick up a cold call
80% do not, however many times they are dialled
02

Reps spend most of the day dialling people who will not pick up.2

Most of your budget goes on numbers that were never going to answer. Pipeline per rep goes down and the cost to acquire each customer goes up. Teams have tried to grow out of it in two ways. There is a third.

Scale headcount

  • More recruiting and screening
  • More ramp time before results
  • More licences, management and cost

Scale volume

  • More activity on the same reps
  • Lower morale and higher churn
  • The same people still not picking up.
The third option

Call the right people first

  • Same reps, same data, same dialler
  • Verified answerers dialled first
  • More conversations from fewer dials
03

PriorityDial sits between your data and your dialler.

Send us the list you already have. We verify every number, score every person on how likely they are to answer and hand the list back ranked. Your reps dial P1 first from whatever they dial from today.

Your data
ZoomInfo
Lusha
Apollo
Cognism
Salesforce
HubSpot
PriorityDial
Verify. Score. Rank.
Number checked
Carrier matched
Behaviour scored
Scored
P1Dial first
Reached a live person
P2Dial second
Real line, dial after P1s
P3Bad data
Removed from the list
However you dial
Your existing dialler
Mobile Desk phone Nooks Salesloft Orum
Email or social instead
Find the number elsewhere
Checked
Which numbers reach a live person, before your reps call
P1
Numbers that reached a live person, dialled first
P2
Real lines that did not pick up, dialled after
Zero
Dials wasted on dead numbers

3 How P1, P2 and P3 are defined is on the methodology page.

04

Live people first, everyone else after.

PriorityDial checks which numbers reach a live person before your reps call. Your reps dial those numbers first, then the rest of the list, in the dialler they already use.

Dialling everyone

Reps work the list in order. Live people, voicemail, ring-outs and dead lines all take the same dials.

Dialling P1s first

PriorityDial checks which numbers reach a live person before your reps call. Reps dial those first, then the rest of the list.

P2 numbers, real lines and voicemail, can still be dialled afterwards, so nothing is thrown away.

05

More than a data check.

Live number verification

Every number is called up to 3 times to confirm it is active, reachable and not a dead line. We check the number type, mobile, direct or switchboard, and validate carrier ownership against the contact name.

Predictive scoring

Contacts are scored on calling patterns built from campaigns across every industry, job title and level of seniority. Behaviour is measured separately for the UK, Europe and the USA, because the markets answer differently.

P1, P2, P3 ranking

P1 means high confidence they will answer. P2 is worth calling. P3 is low likelihood or switchboard only. Dead numbers are removed before the list reaches your team.

Best time to call

Each scored contact includes a recommended call window based on when similar people in similar industries and time zones pick up. Your SDRs get a dial plan, not a guess.

06

Every number is screened before it is verified, every verification is limited and every decision is logged.

Preference service screening

UK numbers are screened against the TPS and CTPS before any verification call. If the check cannot run, the number is not dialled.

Limited verification

No number is verified more than 3 times in 180 days and reruns of the same list are spaced at least seven days apart. In the US, every verification call ends before any message is played.

Do not contact, permanently

Anyone who asks not to be contacted is suppressed for good, across every list and every market.

GDPR and PECR

Documented complaint handling and an audit log of every screening decision.

PriorityDial started on our own sales floor.

Outbound Partners is an enterprise outbound sales development agency. Our SDRs call senior decision makers at large B2B technology companies across the UK, Europe and the USA every working day. PriorityDial is the layer we built so our own team stopped dialling numbers that would never answer. It is now available to in-house SDR teams on the same terms we use ourselves.

Verification runs on the live carrier network. Every number is checked against the carrier that owns it, so we know the line is active, what type of line it is and who it is registered to, before your reps ever dial it.

  • See the P1, P2 and P3 split for every list
  • Every contact ranked and scored
  • Best time to call for each person

See it on your own list.

Run PriorityDial on your own numbers for 14 days. We verify and score your list and your reps dial the P1s with the dialler they already use. Then we review the results with you, connection rate per dial, before and after.

Plans from £10,000 a year.

14
day pilot
Live
people found before reps call
P1
dialled first

Questions we get asked.

Is PriorityDial a dialler?

No. It is the layer before your dialler. You keep your data provider, your dialler and your sales engagement platform. We score the list, you call it.

We already use a parallel dialler.

Good. Load the P1 list into it. A parallel dialler multiplies your dials. PriorityDial makes sure the dials are to people who answer, so you burn through fewer numbers and fewer of your reps' hours.

We already use a phone intent tool.

Then you know the category works. Run a 14-day pilot on your own numbers and compare connection rates per dial side by side. Our scoring is measured separately for the UK, Europe and the USA, with preference service screening built in.

Is it legal to call my prospects to verify their numbers?

Every UK number is screened against the TPS and CTPS before any verification call. In the US, every verification call ends before any message is played. Verification is capped at three attempts in 180 days, anyone who asks not to be contacted is suppressed permanently in every market, complaint handling is documented for PECR and GDPR and every decision is logged.

What do you need from us?

A contact list in any format from any provider or your CRM, with names, companies, titles and phone numbers. Nothing else.

How long does scoring take?

Turnaround time to follow.

Which markets do you cover?

The UK, Europe and the USA, with calling behaviour and verification handled separately for each.

How is it priced?

Annual plans from £10,000 a year, priced on the numbers you score. Every plan starts with a 14-day pilot on your own list.

Will I get more conversations from the same list?

No, and we won't claim you will. Most people on any list will never pick up. PriorityDial gets you the same conversations from far fewer dials, so your reps can spend the time they save on more accounts.

What happens after the pilot?

We review the results with you. If the connection rate per dial on P1 numbers is where it should be, we agree an annual plan.